Is Your Brand Name a Lawsuit Waiting to Happen?
Trademark Tips Every Business Should Know Naming your business is one of the most exciting early steps, but it’s also…Don’t Give Away Your Million-Dollar Ideas
Smart, Simple IP Tips Inspired by Real Companies What do Apple, Google, and Pfizer have in common? They don’t just…
IP for Startups: Avoid the 5 Biggest Mistakes
Understanding the essentials of IP can help your startup avoid common mistakes and ensure that your intellectual property is safeguarded.IP Policy: 10 Key Elements of an Effective Strategy
Ensuring your valuable innovation does not end up in the hands of your competition requires more than good intentions and…
Freedom to Operate Search: Why Every Startup Needs One
A Freedom to Operate (FTO) search is a critical step for startups. Without proper checks, you could unknowingly infringe on…A Practical Guide to Patents, Trademarks, and Copyright in NZ
Understanding the differences between patents, trademarks, and copyright in New Zealand can help you effectively protect your IP and avoid…5 Professional Lessons in IP Protection
Intellectual property (IP) is one of your business’s most valuable assets. Yet many companies — often without realising it —…
Trademark Tips Every Business Should Know
Is Your Brand Name a Lawsuit Waiting to Happen? Naming your business is one of the most exciting early steps,…
Trade Mark Rights: Is a Word Mark or Device Better?
When protecting a brand, businesses frequently face the dilemma of whether to register their trade marks as word marks or…
The Importance of Patent Search Services in Auckland
Securing a patent is a huge milestone, and it’s tempting to dive straight into the patent application process once you’ve…
What Happens After Your Patent is Granted in New Zealand?
Once granted, a patent provides you with exclusive rights to your invention in New Zealand for 20 years from the…
How Patents Can Help Auckland Tech Startups Scale and Succeed
As an Auckland-based patent attorney at Origin IP, I’ve had the privilege of working with many innovative tech startups that…
